> News & Events > News > New VP for Strategic Operations joins Innovative Technology Americas

New VP for Strategic Operations joins Innovative Technology Americas

Innovative Technology Americas, Inc. (ITL) welcomes John Rhoads, VP of Product and Market Strategy to their US division.  John is responsible for setting the overarching product strategy and aligning it with the company’s business goals in the ever-changing retail marketplace. Innovative Technology specializes in bill validation equipment and AI-powered biometric technology.

Introducing John to ITL, Tony Morrison, President of Sales, said, “I would like to officially welcome John to the US team.  John will be heading up our product and market strategy with a special focus on working with our retail team in advancing our reach into the US market.  With his 20+ years’ in retail cash management, he brings extensive global experience from previous roles within the smart safe industry working for some major US organizations. I am sure with John’s vast knowledge he will push the Innovative brand and solutions throughout North America even further.”

Commenting on his new role, John said, “I have held various senior-level positions with some of the largest global smart safe manufacturers and suppliers in the CIT and Fintech industries. With experience in NPI, product management, digital engagement, technology solutions and international sales, I bring a wide range of skills and look forward to driving ITL’s innovative product range forward into the US market. Our flagship product, the NV4000 Spectral, provides retailers with seamless and fast customer transaction due it’s large mixed denomination bill recycling capacity and fast bill processing. We expect a high take-up from retailers implementing the NV4000, and working alongside the rest of the US team, I’m excited for the opportunities that lie ahead.” 

Concluding Tony said, “John plans to relocate to Atlanta soon so will be close to our new office to oversee and put our product and market strategy into action. We have a prosperous future ahead, and I look forward to working with John to further advance our product reach throughout America.”