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Vapouriz Group rollout ITL’s age estimation technology

Vapouriz, one of the leading manufacturers of vaping products with a number of stores across the south of England, have committed to use age check technology from Innovative Technology (ITL) across their entire group. ITL provide a range of AI-powered biometric solutions that perform age estimation to help prevent underage sales, ideal for retailers selling age restricted goods such as vapes.

Speaking about the recent deployment, Ron Booker, Head of Retail at The Vapouriz Group said, “It is important for the vaping industry as a whole, and to us as a responsible supplier, to do everything we can to help tackle youth vaping which is now a major issue in society.”

John Vallis, Senior Business Development Manager (Biometrics) for ITL commented, “Following a successful pilot in June, we are delighted that Vapouriz have taken the decision to rollout MyCheckr installations in all their stores plus several franchise outlets. This standalone solution is equipped with a camera and screen that estimates a customer's age completely anonymously, making it an ideal tool to assist retailers during the age check process.”

Ron continued, “MyCheckr is successfully giving our staff an extra layer of security when checking age and more confidence to ask for ID if needed. It is also acting as a visible deterrent to underage customers attempting to purchase vapes in the first place. Another benefit MyCheckr brings to our shops, is the ability to advertise products on the screen at the point-of-sale, making it a great marketing opportunity and potential revenue stream.”

ITL’s MyCheckr device uses biometric technology to perform age estimation and works by analysing the customer’s facial features. The unit clearly shows both the server and the customer if a manual ID check is recommended, turning red if they appear underage, and green if they pass the age check.

Concluding John said, “Vapouriz are a fantastic example of how responsible vape organisations can implement the correct safeguards to protect minors. Being a member of the UKVIA, we are committed to supporting the industry in their efforts to prevent underage vape sales and shield vape retailers up and down the country against any potential prosecutions.”